Asia Shines as a Destination for Ethical Tourism
The concept of social responsibility is mainstream and embedded into the collective consciousness. This is especially true for today’s millennial generation, but the awareness is not limited to this group. Before we decide to purchase a certain product or service, many of us will first want to know about its environmental impact, whether child labor was involved, if the provider exercises any corporate social responsibility, etc. We turn to social media or review sites to learn about the 'background' behind companies, drugs and consumer products.
Asia’s hot tourism market is not only translating into increasing crowds of domestic and international travelers, it is also attracting healthy amounts of investment dollars. New airport construction and an increase in the number of low-cost airlines have made travel easy and affordable. As a result, more Asians are touring their own continent. The boost in internal tourism is good news for international tourists too, as many Asian cities are improving their facilities and services, and resorts are offering attractive package deals and using the most technologically-advanced guest service programs on the market.
